Feature
Story:
COASTGUARD
BOATING EDUCATION MARKETING MANAGER
Tasha is a lovely person, but can be a bit chaotic at times: not satisfied
with changing her last name (from Kane to Harvey), Tasha has also changed
her job title...
Meet the new Marketing Manager for Coastguard Recreational Boating Education
Service (CBES). At age 25, Tasha has risen through the ranks by hard work,
bubbly personality, and a solid education.
With a Bachelor of Business in marketing and a Bachelor of Arts in media –
both from Massey University – Tasha knows her stuff. She is also studying
for a Post Graduate Management Diploma in her spare time.
Tasha started at CBES as Marketing Officer in July 2003. Her new role is
designed to ensure that Coastguard Boating Education maintains a clear focus
on its foundation education courses.
Over the past three years Coastguard Boating Education has grown to include
a number of practical courses through the RYA scheme, and a new training
programme for Coastguard Search and Rescue personnel.
Tasha says that “while we continue to explore new pathways and expand, we
don't want to lose sight of our popular core and specialty courses, and
school programmes.”
“I will be developing and implementing a marketing programme that support
these foundation education courses.”
Specific areas of focus for Tasha include analysis and planning, developing
new delivery channels, seeking income streams, and building public awareness
and support for boating education.
But she is not all work and study. A real passion for Tasha is Surf Life
Saving – she has been an actively patrolling member for 11 years as Bethells
Beach in West Auckland and is surf boat competitor.
CBES offers a number of Foundation Education Courses, these include: Day
Skipper; Boatmaster; VHF Radio Operators; Coastal Skipper; Ocean Yachtmaster;
Radar; and various GPS, Medic, Engine Maintenance, & Sea Survival courses.
They also run two popular school programmes: Safe Boating & Day Skipper
Experience.
For further information about Coastguard
courses, contact CBES on 0800 40 80 90 or visit the website
www.cbes.org.nz/course.php